Get clear about your vision & business objectives.
Why did you start your company in the first place? Those initial ideas & energies form the foundation of success. Develop & refine them to perfection.
Determine the key influences & influencers.
Who is responsible for what & to whom? All the important players, ideas & resources need to be activated if you want to succeed.
Design a memorable customer experience.
Is your product exceptional? In the new social landscape, great products & services are their own marketing platform.
Focus relentlessly on the Customer Journey.
Your brand is nothing less than the experience your customers have at every moment of their journey. Are those moments of experience easily sharable? Worth sharing?
Listen. Learn. Adapt.
Are you incorporating key learning and feedback into the customer experience? Social business is ultimately a battle for relevance. Does your company have the DNA to adapt?